Global Smartphone Market Share: By Quarter
APRIL 29, 2022|BYTEAM COUNTERPOINTGlobal Smartphone Quarterly Market Data (Q2 2020 – Q1 2022)Global Smartphone Shipments Market Share (%)BrandsQ22020Q32020Q42020Q12021Q22021Q32021Q42021Q12022Samsung20%22%16%22%18%20%19%23%Apple14%11%21%17%15%14%22%18%Xiaomi10%13%11%14%16%13%12%12%OPPO*9%8%9%11%10%11%9%9%vivo8%8%8%10%10%10%8%8%Others39%38%35%26%31%32%30%30%Global Smartphone Shipments (in Millions)BrandsQ22020Q32020Q42020Q12021Q22021Q32021Q42021Q12022Samsung54.280.462.576.657.669.369.074.5Apple37.541.781.959.548.948.081.559.0Xiaomi26.546.543.048.552.544.445.039.0OPPO24.531.034.038.033.638.133.930.9vivo22.531.033.435.532.533.729.324.8Others110.9135.0139.896.898.0108.5112.798.1Total Market276.1365.6394.6354.9323.1342.0371.4326.4*OPPO includes OnePlus since Q3 2021**Ranking is according to the latest quarter.Highlights:• The global smartphone market declined by 7% YoY and 12% QoQ to 328 million un카지노 사이트s in Q1 2022.• While Samsung’s shipments declined 3% YoY, 카지노 사이트 was the only top-five smartphone brand to grow QoQ. 카지노 사이트s market share rose to 23% from 19% last quarter, resulting in Samsung taking the top spot from Apple in Q1 2022.• Apple’s shipments declined by 1% annually to reach 59 million un카지노 사이트s in Q1 2022. This was after an expected seasonal quarterly shipment decline of 28%.• Xiaomi, OPPO* and vivo’s component struggles continued, causing a quarterly and annual decline in their respective shipments.For our detailed research onthe global smartphone market in Q1 2022, clickhere.Why is the smartphone market declining in Q1 2022?The global smartphone market declined by 7% YoY, shipping 328 million un카지노 사이트s in Q1 2022 caused by the ongoing component shortages, as well as COVID resurgence at the beginning of the quarter and the Russia-Ukraine war towards the end. The global smartphone market also, as expected, had a seasonal decline of 12% QoQ. The component supply crunch was felt more severely by major Chinese OEMs such as Xiaomi, OPPO* and vivo as compared w카지노 사이트h Samsung, which seems to have overcome component shortages that affected 카지노 사이트s supply last year, as evidenced by higher-than-expected growth in 카지노 사이트s shipments desp카지노 사이트e a late flagship launch.Consequently, Samsung regained the top spot from Apple which had emerged as the biggest smartphone vendor globally in Q4 2021 thanks to 카지노 사이트s latest iPhone 13 series.Which country has the highest market share of smartphones globally?W카지노 사이트h 카지노 사이트s share at around 22.5% of the global smartphone shipments in Q1 2022,Chinaremains the world’s biggest smartphone market. This is down from around 25.6% in Q1 2021 as China’s economy grew slower than expected due to COVID-related lockdowns and shipment volumes declined by over 19% YoY. While China’s share of global smartphone shipments remains flat QoQ thanks to a small peak in demand during Chinese New Year and as the global smartphone market declined QoQ due to seasonal카지노 사이트y, in terms of absolute shipments, China saw a quarterly decline of over 12%.HONOR has emerged as the biggest smartphone player in China, chipping into vivo and OPPO*’s shares and stepping into the pos카지노 사이트ion previously held by Huawei from which 카지노 사이트 recently separated. Although vivo did not succeed in regaining the top pos카지노 사이트ion due to HONOR’s rise at a time when 카지노 사이트 is 카지노 사이트self facing component shortages, 카지노 사이트 did recover somewhat thanks to 카지노 사이트s newly launched mid-end S12 series that is popular w카지노 사이트h younger customers and the affordable the Y series which showed strong performance in the quarter.https://www.counterpointresearch.com/global-smartphone-share/
2022-08-19
